Read useful blogs on gemstone, watches & jewellery brands
The Artemisia Collection is a collection of jewellery inspired by the work of the celebrated painter Artemisia Gentileschi. This collection is a collaboration between PureJewels and the National Gallery. It reflects the drama, energy and realism in baroque art.
We are delighted to announce that in line with Government Guidlines we can now re-open our doors to customers.
To make it easier to shop for Christmas we have extended our opening hours from 9.30 - 4.30 and we will also be open Thursday's in December.
During lockdown we invested in and re-modelled our Website so as to make it easier to use but also updated any relevant information, it also gives you the opportunity to Book an Appointment.
and as a thank you to all our customers we have 2 promotions running during December.
1. To celebrate 150 years in Blackburn we are offering 15% Discount if you show the Voucher which is within our 150 year booklet. If you have forgotten or misplaced it just quote Ainsworth150 and we will honour the deal.
2. We are also running a promotion on Earrings where we are offering 20% off all Gemset Earrings throughout December (cannot be used with the 150yr promotion).
Since we have all spent most of our time on Zoom, Facetime and in virtual meetings or webinars this year, our ears are permanently on show...
add a little sparkle to your virtual calls with a new pair of earrings as that is the piece of jewellery that everyone will be seeing this festive season!
Enjoy 20% off all of our Diamond and Gem Set Earrings in store and online this December with our Festive Earring Offer.
This New Holton Automatic is really something special.
A stunning brushed bronze PVD 316L stainless case mounted on the most technical slice of super soft, durable webbing with its low profile patented buckle.
The bronze finish has a gorgeously worn-in look right from the off, the polar opposite of so many 'shiny' timepieces.
Subtle military cues of Holton Professional toned back with warm vintage hues, yet a technical tour de force capable of more than any human.
These Holton Watches have been depth and pressure tested and have survived beyond 1,900m.
Posted: October 03, 2020
Peridot, sometimes called chrysolite, is the transparent gem variety of the mineral olivine. The name is derived the French word ‘peritot’ meaning gold as the mineral can vary towards this colour; although the finest stones are prized for their ‘oily’ green tone which is caused by the presence of iron.
Peridot is the national gem of Egypt who knew it as the ‘Gem of the Sun’. Legend says it was Cleopatra's favourite gemstone, and historians now believe that many of the “emeralds” she wore were actually peridot as it was mined for over 3,500 years on St John’s Island in the red sea.
The principle source now is the San Carlos Apache Indian Reservation in Arizona and today the gemstones are still appreciated for their beauty and associated embodiment of protection, positive power, healing and good health.
As the birthstone for August and it is also by association the birthstone for star sign Leo. Their characteristics are said to be dramatic, outgoing, fiery and
Posted: October 02, 2020
Ruby is the birthstone for July. Both rubies and sapphires are gems of the mineral corundum; all colours of the rainbow occur in this family of gemstones and are called sapphires apart from when the presence of chromium causes the beautiful vivid red colour for ruby.
The name Ruby comes from the Latin ‘ruber’ meaning red, but due to its rarity its very name inherently means ‘precious’. Indeed it is one of the most expensive gemstones as it rarer to find in exceptional quality.
The very finest rubies in the world are Burmese, these have a deep blood-red hue with a tinge of blue. These rubies are very rare though, so Thailand, India, Sri Lanka and parts of Africa are also important sources. It is very much a personal preference as rubies colour that may shade towards pink and purple, but all good quality of rubies should have vibrant pure colour.
Rubies are a very hard gemstone measuring 9 on Moh’s hardness scale, as
Posted: September 30, 2020
Sapphire, the birthstone for September, is the gemstone variety of corundum, consisting of aluminium oxide and measuring 9.0 on MOH's hardness scale sapphires can be worn every day. Although the most well-known colour is blue, they come in every colour of the rainbow (apart from red which is a ruby - see July's blog). In fact there are no limits to the colour, tone or saturation in a sapphire, it's part of their magic.
However, my favourite colour for interior decor, fashion and even my car is blue, and this is no different for my choice sapphires. For blue sapphires the most prized are the mid velvety toned, or 'royal' blue and this very much resonates with me personally. But describing colour in gemstones generates significant debate in the jewellery trade.
Often sapphire colour has been allocated to a particular geographical location, but precise sources of precious gemstones should only be stated with accompanying certification from
Posted: January 29, 2019
As a rule Elliot Brown dont focus-group or conduct marketing studies, so this is a first: the first watch they designed with any external input.
What makes this watch special is its audience: it was designed for (and in collaboration with) a specialist branch of the British military because their operators preferred wearing the EB watches they’d purchased privately to the ones they were issued with.
Hearing their comments a senior member approached to ask if we would consider designing a new watch that would eliminate the problems they continually experienced with their current watches: losses caused by broken spring-bars, awkward bezels that don’t work with gloved fingers, water-entry, torn straps, not durable enough for harsh conditions.
They asked the operators to explain what they needed from a new watch, what they disliked and what malfunctions were typical. Armed with a challenging wish list and 20+ years experience of building durable watches, ideas for