Phil Ainsworth is the fifth generation of the Ainsworth family to be a director of the family business which in 2020 celebrated its 150th year in Blackburn.

Phil started working at our Darwen Street store in 1990 having completed three years jewellery training at Salloway's Jewellers in Lichfield. He became a director of the company in 1995 upon the retirement of Michael Ainsworth.

Since then Phil has been at the forefront of making changes to the store, by bringing in new brands, promoting own brand and redesigning the shop floor to make shopping at Ainsworth Jewellers a more pleasurable experience.

The latest development in the shop refurbishment is the new consultation area which replaces the fitting rooms. In a relaxed atmosphere, customers will be able to discuss their jewellery requirements, including remodelling and changes to existing jewellery while enjoying a complimentary drink.

Phil is also delighted to announce that as of 2020 his fiancée, Helen Dimmick, who is a highly regarded and renowned jewellery specialist, will be relocating her business to Blackburn and will be available for consultations by appointment.

Phil has been an active member of many Blackburn Town Centre committees and since 2011 has been a director of the Company of Master Jewellers (CMJ), a buying organisation which oversees the country's leading independent jewellers.

Phil's passion lies with the company's philosophy of getting to know the customers requirements and finding the piece of jewellery which suits the individual.

Five With Phil

Favourite piece of jewellery in stock at the moment?

A beautiful 18ct Emerald and Diamond Cluster Ring.

Favourite gem stone?

Ruby. To see a top quality, intense, red Ruby is something which really makes me appreciate my job and the industry.

Favourite memories at Ainsworth Jewellers?

Helping a customer who had been in a road traffic accident repair and remodel her damaged jewellery. This customer has now become not only a regular, but also a friend.

During 2020 we helped design a Signet Ring for a customer who had unfortunately lost his wife due to Covid. Not only did we manage to choose the perfect Signet ring for him, we also managed to Laser engrave a picture of this Wedding day on the head.

The biggest change in the jewellery trade in your career?

The emergence of brands and branded jewellery, but 2021 sees the launch of created in the UK and it will be interesting and exciting to see how jewellers in the UK respond to the promotion of their jewellery.

What does the future hold?

Customers are now starting to appreciate the quality of well made, traditional jewellery; something which Ainsworth's have always prided themselves on sourcing and selling since 1870.

Weirdest request?

Being asked to look inside a customer's watch to see if it had been bugged by the Russians. While two days later we were asked to measure a glove to find a ring size for a customer's wife!

Most unique commission?

In recent times we are starting to see demand for memorial jewellery as a way of remembering loved ones. We are at present working on a Signet Ring for a customer who has just lost his dog after 15 years together and we are Laser engraving a picture of the dog onto the head of the ring.

Contact Phil

Should you like to arrange a meeting or consultation with Phil, please fill in the contact form below and we will get back to you as soon as possible.

Phil Ainsworth is the fifth generation of the Ainsworth family to be a director of the 148 year-old family business.

Phil started working at the Darwen Street store in 1990 having completed three years jewellery training at Saloway's Jewellers in Lichfield. He became a director of the company in 1995 upon the retirement of Michael Ainsworth.

Since then Phil has been at the forefront of making changes to the store, by bringing in new brands, promoting own brand and redesigning the shop floor to make shopping at Ainsworth Jewellers a more pleasurable experience.

The latest development in the shop refurbishment is the new consultation area which replaces the fitting rooms. In a relaxed atmosphere, customers will be able to discuss their jewellery requirements, including remodelling and changes to existing jewellery while enjoying a complimentary drink.

Phil has been an active member of many Blackburn Town Centre committees and since 2013 has been a director of the Company of Master Jewellers (CMJ), a buying organisation which oversees the country's leading independent jewellers.

Phil's passion lies with the company's philosophy of getting to know the customers requirements and finding them the piece of jewellery which suits the individual.