Why is platinum used for jewellery?

Platinum remains a popular choice for both Engagement and Wedding Rings due to its natural white colour as well at its physical properties. Platinum is resistant to tarnishing and extremely hard wearing which makes it perfect for everyday wearing. For those with sensitive skin, it is a great choice as the purity it posesses makes it hypoallergenic and non reactive Although it is hard wearing and durable it will scratch with everyday wear, however these marks can be easily polished out. It will though over time develop its own sheen and will remain bright for years.

Why is platinum so rare? 

Platinum remains an extremely rare metal with its principal deposits being found in the Transval,South Africa,and when in jewellery it is used to a purity of 95% with its main other uses being in the Defence, Medical and Automobile industry's.