PureJewels the company is devoted to the extraordinary pleasure of jewels and jewellery : "yesterday, today and tomorrow". This contemporary brand has its roots firmly in another time – and another world.
The story of PureJewels, by Bhanji Gokaldas, began in Nairobi, Kenya in 1950, with an Indian jewellery designer and craftsman, Bhanji Gokaldas, who like his father and forefathers before him, made his name creating exquisite, bespoke fine artisan jewellery pieces for his clients. Twenty-five years later in 1975, he was tempted by the bright lights of London and together with his three sons Ramnik, Dinesh and Harish, brought their own distinctive sparkle and design to a new country.
Today, managed by the third generation, PureJewels is a fast growing, premier fine jewellery company specialising in design led diamonds, precious gems, pearls, platinum and gold fine jewellery. The product design ethos reflects its rich cultural heritage and brand journey, which traces its historic roots to India and east Africa. The design team at PureJewels take their inspiration from the east and interpret in a contemporary and modern way, giving way to beautifully considered and exotic collections.
Ainsworth Jewellers are delighted to have been chosen by Purejewels as the first company to showcase this beautiful range of 22ct jewellery in their store.